Famous Gray - Creative Agency
'Hey Social Media Judge'
De Orde van Vlaamse Balies (Flemish Bar
Association) wants to draw attention to one of the most important
foundations of our democratic legal system, namely that every
citizen is always entitled to defence by an independent lawyer. To
succeed, Creative Agency FamousGrey devised a campaign on Facebook.
This holds up a mirror to the Belgians and literally and
figuratively gives a face to the comments on social media: the
Social Media Judge.
In online videos, the 3D-printed artificial "intelligent" judge
confronts the defendants in a confrontational way and relies on
what people write on social media.
The brief for Unfold was to design and produce a classically
inspired bust of a judge, with integrated electronics and speakers.
To make the judge's character more dynamic, we've added extra
animatronics like LED screens integrated behind the surface of the
3d printed bust that display animated eyes, a mechanical mouth that
is synchronised to the speech, and a cloud of LED-lid social media
icons in the judge's beard.
September 28th 2019
Social Media Judge
Live at the debate
Film shoot at
Palace of Justice, Antwerp