Unfold did consulting work for Joris Laarman Studio and Sapion Design Agency for Joris Laarman's show at Friedman Benda NY. Tony Michiels (Sapion) and Unfold analyzed the studio's body of work and formulated a text and initial batch of scenographic proposals, these where refined into a second set. The final scenography was done by Sapion Design Agency and Joris Laarman Studio.
Together with Tim Knapen, Unfold also developed the 3d zoetrope on display in show. A zoetrope is an early animation machine, a device that produces an illusion of action from a rapid succession of static pictures (in our case 3d prints). The zoetrope shows the various phases of the Bone Chair Topological Optimization process. Video at vimeo.
"A new body of work by Dutch designer Joris Laarman was unveiled at Friedman Benda. Laarman’s unique aesthetic merges cutting-edge technology and the life-sciences to create work of unexpected beauty. In 2008, Laarman’s Bone Chair and Bone Chaise, his first two works since graduating from Eindhoven, were displayed in MoMA’s exhibition Design and the Elastic Mind. This marked a major milestone in his career and the chair subsequently was added to the museum’s permanent collection. The show was on view from March 4 through April 10, at Friedman Benda, 515 West 26th Street."